Some years ago when studying for my marketing diploma we considered the end of life opportunities that occur when a rich seam has been exploited and abandoned by the market leaders in favour of something new. For the few specialists who remain there can be a rich market in serving those loyal customers who prefer the old ways. In time their specialism is replaced and their skill and craftsmanship dies out.
For the last three years my father has suffered from advanced dementia and is being cared for in a home. My mother suffers to see him so diminished and frail, so rambling, sleepy or contrary. She clings to her life’s memories of happier days and sorrowful times. At the drop of a hat she recounts tales of long ago believing she’s telling me for the first time. She’s desperate to give away what little money she has left in random acts of kindness saying “There’s no pockets in shrouds”. Table talk is of preparation for departure and as she reviews the obituary columns each day she sometimes sounds envious that another friend has passed away before her. Mum’s days pass with a necessary monotony. Change, at 91, is not only difficult, it’s unthinkable. There is massive comfort in the familiar.
In my early days as a coach, heavily influenced by corporate demands, my primary interest was in how to facilitate change. How can I help this workforce to engage with greater commitment so that they perform better, faster, cheaper and ‘turn on a sixpence’ as the organisation around them ‘adapts to the market’ with another restructuring like a savage game of musical chairs. It literally took a body blow to realign my interests toward health. Now my outlook has changed completely. I recognise that it’s a full time job becoming who we are rather than marching to a drumbeat that’s not our own.
Life is precious, life is brief. Too many of us are so busy on the treadmill that we do not marvel at the beauty surrounding us. Either we never learn to sing our unique song or we’re afraid to listen to it. At every stage, life’s challenges demand courage, from infants learning to walk under the loving eye of devoted parents, to students leaving home for the first time, feeling both excited and a little nervous at the year ahead. Their parents too must change as they adjust to an empty nest. Elderly relatives have to confront their own mortality and perhaps surrender their independence when no longer able to look after themselves. Even the life transitions that we all face require courage let alone the life changing events incurred through injury.
Demographics determine that more of us will reach a 4th age of health challenges and dependence. Being close to this situation has helped me to appreciate the rich seam of serenity that our elders display and the imperative to live mindfully and appreciatively of this beautiful world, while we can. Lives fully lived display a universal craftsmanship where the challenges are met with courage that inspires us. Let my coaching now assist us in learning from, and contributing to, the legacy of good example so that we hand on the precious skills of courage, inquisitiveness, joy and love that will inspire future generations and whose essence can never die out.
Paul Curran